MyZooTrip
Guest experience, revenue, and visitor intelligence
A better guest experience should strengthen the entire institution.
MyZooTrip gives each visitor a practical, personalized route, then turns that engagement into opportunities to grow memberships and per-guest revenue, improve operations, and build first-party insight into what guests want and how they move through the zoo.
Revenue
Membership and per-guest growth
Intelligence
Intent and visit behavior
Operations
Flow and guest experience
Our mission
Make the full value of a zoo visit easier to experience.
Zoos invite people into wonder, learning, and care for the natural world. Yet a family can still leave having missed the animals they came to see, exhausted by navigation, or unsure how to use the time they had.
MyZooTrip closes that gap. It gives each group a visit they can understand and follow, while giving the institution a new digital foundation for access, engagement, and continuous improvement.
- 01
Visitor-centered
The day begins with what a guest cares about, not with a generic path through the park.
- 02
Inclusive by design
Available time, mobility needs, strollers, and walking preferences shape the plan from the start.
- 03
Aligned with the mission
A clearer visit creates more space for discovery, learning, and lasting connection with wildlife.
The guest experience
A good plan makes a big zoo feel possible.
MyZooTrip is not another digital map. It is a decision-making tool that turns a long list of possibilities into a day shaped around one real group.
Your zoo day
A route that fits
3 priority stops
About 34 minutes
of walking
- 1Priority
Tropical Discovery
Start with a must-see
- 2Next
Elephant Passage
8 minute walk
- 3Suggested
Primate Panorama
Best fit for the time left
What matters most
Guests identify their must-see animals and exhibits before the day gets away from them.
What actually fits
The route respects the time available and makes tradeoffs clear when everything will not fit.
How the group moves
Walking preferences, wheelchairs, and strollers become real planning inputs, not afterthoughts.
What comes next
Walk estimates and a clear next stop reduce map-checking and keep attention on the visit.
- Step 1
Guests share their day
They choose priorities, available time, pace, and mobility needs in a simple mobile flow.
- Step 2
MyZooTrip builds the plan
The planner orders realistic stops, estimates walking time, and protects the experiences that matter most.
- Step 3
The visit stays flexible
Guests follow progress, skip a stop, or adjust the plan without having to start over.
Product capabilities
Much more than a route on a phone.
MyZooTrip combines a compelling visitor product, explainable planning intelligence, and the operational tooling needed to keep zoo data accurate as exhibits, animals, and paths change.
Engagement and retention
01Every visit adds to the next.
Guests can save trips, resume a day in progress, revisit completed plans, plan again, and build a lifetime collection of animals seen across visits. It creates collection-style motivation without reducing the experience to points.
- Saved and resumable trips
- Lifetime animal collection
- Recaps and repeat planning
Routing intelligence
02A heuristic engine, not a generic itinerary.
MyZooTrip weighs must-see priorities, available time, visit duration, proximity, pace, mobility, stroller needs, and amenity preferences. It protects the most important stops and makes practical tradeoffs when the full wish list will not fit.
- Nearest-next route planning
- Constraint-aware recommendations
- Explainable tradeoffs
In-visit guidance
03The plan stays useful on the grounds.
Mobile progress tracking keeps the next stop clear, shows the path and estimated walk, records visited or skipped exhibits, surfaces nearby support, and helps the group continue when the day changes.
- Progress and visit tracking
- Next-stop route maps
- Nearby restrooms and amenities
Zoo administration
04The institution can maintain the experience.
A secure staff workspace manages zoos, exhibits, animals, zones, and planner metadata. The visual map editor supports map and satellite layers, node placement, walkable paths, waypoints, junctions, accessibility, and calibrated walk distances.
- Exhibit and animal management
- Visual map and path editing
- Zoo-specific planning data
One connected product system
The visitor experience creates engagement. The route engine makes it useful. Saved history creates continuity. The administration layer makes the model maintainable for a real institution. Together, they form the foundation for revenue programs and decision-grade visitor data.
Institutional value
One visitor tool can serve the whole institution.
The immediate value is a better day for guests. The larger opportunity is a trusted platform that connects experience, mission, operations, and financial sustainability.
Guest experience
More confidence, less friction
Help families spend less time deciding where to go and more time engaging with the animals, exhibits, and people around them.
A visit that feels considered from arrival to exit
Access and inclusion
A plan that respects the whole group
Make practical needs visible at the planning stage, with routes shaped around mobility, pace, and limited time.
A more usable experience for more visitors
Mission engagement
Guide attention with purpose
Create a thoughtful channel for conservation-priority exhibits, educational moments, and overlooked parts of the zoo.
More opportunities for meaningful connection
Financial sustainability
Put relevant choices in context
With a zoo partner, the route can support timely membership, dining, retail, and premium-experience opportunities.
A responsible path toward stronger per-guest value
Operational insight
Learn from intent and behavior
A partner deployment can connect what guests planned with what they completed, changed, or skipped.
Better evidence for experience and operations decisions
Institutional reach
Extend the welcome beyond the gate
Support visitors before arrival and throughout the day with one consistent, zoo-specific experience on their phone.
A stronger digital relationship with each visiting group
Future partner capability
Turn low foot traffic into timely concession demand.
With zoo and vendor integrations, MyZooTrip can combine time of day, planned routes, live foot-traffic data, and later, opt-in proximity signals from geofencing or beacons. When a concession stand enters a slow period, the platform can surface a relevant offer to nearby or approaching guests.
- 1
Detect a slow period
Use time of day, concession activity, and foot-traffic signals to identify underused capacity.
- 2
Reach the right guest
Match the opportunity to guests who are nearby, approaching on their route, or likely ready for a break.
- 3
Measure the lift
Issue a single-use percentage offer with a short window, attribute redemption, and learn what moved incremental spend.
Mission-aligned recognition
Make support visible without making the visit feel commercial.
MyZooTrip can place donor, foundation, and sponsor recognition beside the exhibit, conservation story, accessibility improvement, or education program their support makes possible. Contextual placement keeps recognition subtle and meaningful, while engagement reporting can strengthen stewardship, renewal conversations, and grant reporting.
- Sponsored exhibit stories
- Donor-funded access improvements
- Foundation and program recognition
A strong case for support
Fund a focused improvement visitors can feel.
MyZooTrip can begin as a defined digital-access and guest-experience pilot, with measurable learning built into the work from the beginning.
Clear public benefit
The pilot can center access, family experience, and deeper engagement with conservation and education.
Measurable learning
Define success around route completion, must-see completion, accessibility needs, and visitor confidence.
A sustainable path
Start with a focused guest tool, prove its value, then expand only where institutional evidence supports it.
One zoo first
Start with a useful pilot. Build the larger platform together.
MyZooTrip is being developed around Denver Zoo as the first working model. The goal is not to ask an institution to adopt a finished theory. It is to bring a focused product into a real setting, measure what matters, and shape the next layer with a committed zoo partner.
The working foundation
What MyZooTrip brings
- A working planner focused on one real zoo
- Time, priority, pace, and mobility-aware routes
- Walk estimates and in-visit progress tracking
- A mobile-first experience that requires no app download
The partnership
What we can prove together
- Validate paths, accessibility details, and on-grounds realities
- Choose visitor and institutional outcomes worth measuring
- Shape education, revenue, and operations opportunities responsibly
- Build a repeatable model without forcing a large systems change
Better visits strengthen the relationship between people, wildlife, and the institutions that bring them together.